{"id":1041,"date":"2024-07-17T04:00:00","date_gmt":"2024-07-17T04:00:00","guid":{"rendered":"https:\/\/www.beacon.community\/Glow\/?p=1041"},"modified":"2024-07-16T13:48:31","modified_gmt":"2024-07-16T13:48:31","slug":"internship-spotlight-jordan-greer-25-at-procter-gamble","status":"publish","type":"post","link":"https:\/\/www.beacon.community\/Glow\/2024\/07\/internship-spotlight-jordan-greer-25-at-procter-gamble\/","title":{"rendered":"Internship Spotlight: Jordan Greer \u201925 at Procter &amp; Gamble"},"content":{"rendered":"\n<p>Jordan Greer, a rising second-year MBA student at Yale SOM, applied her first-year lessons during her summer internship as a Senior Brand Management Intern at Procter &amp; Gamble in Cincinnati, Ohio. Greer, originally from Cape Elizabeth, Maine, focused on developing comprehensive marketing solutions using skills honed through Yale&#8217;s Discovery Projects course.<\/p>\n\n\n\n<p><strong>Internship Details:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Senior Brand Management Intern at Procter &amp; Gamble<\/li>\n\n\n\n<li><strong>Location:<\/strong> Cincinnati, Ohio<\/li>\n\n\n\n<li><strong>Hometown:<\/strong> Cape Elizabeth, Maine<\/li>\n\n\n\n<li><strong>Relevant Courses:<\/strong> Discovery Projects, Modeling Managerial Decisions, Competitor, Customer, Innovator, Managing Groups &amp; Teams<\/li>\n<\/ul>\n\n\n\n<p><strong>Daily Routine and Interests:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Work Lunch:<\/strong> Tofu bowl<\/li>\n\n\n\n<li><strong>After Work:<\/strong> Exploring Cincinnati\u2019s top restaurants<\/li>\n\n\n\n<li><strong>Favorite Local Attraction:<\/strong> Cincinnati&#8217;s active arts scene<\/li>\n<\/ul>\n\n\n\n<p>Greer\u2019s experience at P&amp;G involved:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Audience Research:<\/strong> Conducted online ethnography to understand consumer perspectives on Head &amp; Shoulders.<\/li>\n\n\n\n<li><strong>Consumer Insight Development:<\/strong> Applied YCCI frameworks to distill consumer insights and align them with brand goals.<\/li>\n\n\n\n<li><strong>Insight Validation:<\/strong> Created A\/B content and tested it via consumer surveys to improve engagement.<\/li>\n\n\n\n<li><strong>Presentation of Results:<\/strong> Used refined presentation skills to share findings with the Head &amp; Shoulders team.<\/li>\n<\/ol>\n\n\n\n<p>Her time at Yale SOM&#8217;s Discovery Projects, particularly working with the Ladies Professional Golf Association (LPGA), directly benefited her P&amp;G internship. Greer\u2019s ability to develop actionable consumer insights and strategic marketing solutions was significantly enhanced by her academic and practical experiences, preparing her for a successful career in brand marketing.<br>Read more <a href=\"https:\/\/som.yale.edu\/story\/2024\/internship-spotlight-jordan-greer-25-procter-gamble\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jordan Greer, a rising second-year MBA student at Yale SOM, applied her first-year lessons during her summer internship as a Senior Brand Management Intern at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yale-som"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight.jpeg","uagb_featured_image_src":{"full":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight.jpeg",1024,1024,false],"thumbnail":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight-150x150.jpeg",150,150,true],"medium":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight-300x300.jpeg",300,300,true],"medium_large":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight-768x768.jpeg",640,640,true],"large":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight.jpeg",640,640,false],"1536x1536":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight.jpeg",1024,1024,false],"2048x2048":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/07\/spotlight.jpeg",1024,1024,false]},"uagb_author_info":{"display_name":"Beacon MK","author_link":"https:\/\/www.beacon.community\/Glow\/author\/mansi-kbeacon-community\/"},"uagb_comment_info":0,"uagb_excerpt":"Jordan Greer, a rising second-year MBA student at Yale SOM, applied her first-year lessons during her summer internship as a Senior Brand Management Intern at [&hellip;]","_links":{"self":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/1041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/comments?post=1041"}],"version-history":[{"count":1,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/1041\/revisions"}],"predecessor-version":[{"id":1043,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/1041\/revisions\/1043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/media\/1042"}],"wp:attachment":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/media?parent=1041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/categories?post=1041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/tags?post=1041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}