{"id":896,"date":"2024-05-17T18:06:38","date_gmt":"2024-05-17T18:06:38","guid":{"rendered":"https:\/\/www.beacon.community\/Glow\/?p=896"},"modified":"2024-05-17T18:06:42","modified_gmt":"2024-05-17T18:06:42","slug":"pivoting-from-consulting-to-marketing-with-an-mba-from-fuqua","status":"publish","type":"post","link":"https:\/\/www.beacon.community\/Glow\/2024\/05\/pivoting-from-consulting-to-marketing-with-an-mba-from-fuqua\/","title":{"rendered":"Pivoting from Consulting to Marketing with an MBA from Fuqua"},"content":{"rendered":"\n<p>Three years ago, I embarked on my MBA journey at Duke University&#8217;s Fuqua School of Business with a clear goal: to pivot into marketing. With a background in economics and a consulting career in Washington, D.C., where I advised Chief Privacy Officers at Gartner and strategized with Fortune 500 CEOs at Bain, I sought more direct involvement in consumer brand strategies.<\/p>\n\n\n\n<p>At Fuqua, I leveraged the school&#8217;s robust marketing resources, including the Duke MBA Marketing Club, to prepare for the marketing field. The club&#8217;s events, mentorship from alumni, and targeted electives like Strategy &amp; Tactics of Pricing significantly enriched my understanding and readiness for a marketing career. My summer internship as a Senior Brand Manager at P&amp;G Ventures was a critical step, enabling me to develop a three-year growth strategy for an underperforming product line.<\/p>\n\n\n\n<p>My MBA experience culminated in a full-time position as an Associate Brand Manager at Mars, promising a direct impact on brand and consumer engagement. Alongside this, my role as co-president of the marketing club and VP of Marketing for The Fuqua Show podcast has been instrumental in shaping not just my career but also that of my peers.<\/p>\n\n\n\n<p>This journey from consulting to brand management exemplifies the transformative power of an MBA in achieving career pivots and expanding leadership capabilities in the business world.<br>Read more <a href=\"https:\/\/blogs.fuqua.duke.edu\/duke-mba\/2024\/04\/16\/anandi-rahman\/consulting-to-marketing-my-career-pivot\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three years ago, I embarked on my MBA journey at Duke University&#8217;s Fuqua School of Business with a clear goal: to pivot into marketing. With [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fuqua"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new.webp","uagb_featured_image_src":{"full":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new.webp",1024,1024,false],"thumbnail":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new-150x150.webp",150,150,true],"medium":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new-300x300.webp",300,300,true],"medium_large":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new-768x768.webp",640,640,true],"large":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new.webp",640,640,false],"1536x1536":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new.webp",1024,1024,false],"2048x2048":["https:\/\/www.beacon.community\/Glow\/wp-content\/uploads\/2024\/05\/new.webp",1024,1024,false]},"uagb_author_info":{"display_name":"Beacon MK","author_link":"https:\/\/www.beacon.community\/Glow\/author\/mansi-kbeacon-community\/"},"uagb_comment_info":0,"uagb_excerpt":"Three years ago, I embarked on my MBA journey at Duke University&#8217;s Fuqua School of Business with a clear goal: to pivot into marketing. With [&hellip;]","_links":{"self":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/comments?post=896"}],"version-history":[{"count":1,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/896\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/posts\/896\/revisions\/898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/media\/897"}],"wp:attachment":[{"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/categories?post=896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.beacon.community\/Glow\/wp-json\/wp\/v2\/tags?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}